Thursday, May 6, 2010

Pearl Fine Teas Tapped as an Official Sponsor for the NCA Woman & Alzheimer's Initiative

Pearl Fine Teas Tapped as an Official Sponsor
for the NCA Woman & Alzheimer's Initiative.

WASHINGTON, May 6, 2010 - Pearl Fine Teas will be the Official Tea Company/Sponsor for the National Chapter Areas Woman and Alzheimer's Initiative Campaign and Luncheon, taking place on Friday, May 14, 2010 at the Renaissance Hotel in Washington DC.

Elise E. Scott, Chief Leaf of Pearl Fine Teas, Anthony K. Sudler, President & Chief Executive Officer and Tammy Reardon, Corporate Assistance Director for Alzheimer's Association, National Capital Area Chapter have been collaborating for over a year to make this event happen.

"When Anthony and Tammy approached me last spring with the idea to partner, I knew immediately I wanted in," said Ms. Scott. "The cause is very personal for me given that my maternal grandmother suffered from dementia and Alzheimer's."

"The Women and Alzheimer's Initiative will be bolstered by having Pearl Fine Teas as our official tea vendor. The teas will be promoted to our members, families and persons with Alzheimer's as a naturally healthy and soothing beverage for women", said Mr. Sudler.

Three unique tea blends were created exclusively for the Woman's Initiative - The Evelyn (a rooibos, black tea blend), The Beatrice (a caffeine-free herbal blend) and The KarenSue (a green tea blend that can be used over ice or in cocktails). The tea blends will be available for sale at the Luncheon and eventually sold though the web. Additionally, 25% of the proceeds will be given back to the Association.

These special tea blends were named after Ms. Scott's and Ms. Reardon's grandmothers and KarenSue Zimmerman. Ms. Zimmerman currently works with the organization and has been diagnosed with early onset Alzheimer's.

"I spent a year reading research and information on teas, fruits and herbal combinations that could contribute to patient's health. The health benefits of Green tea which contains many antioxidants, including those known as flavonoids, may protect against damage to the brain caused by charged particles called free radicals. We know there is no cure for Alzheimer's, but tea could potentially be another weapon to treat this disease and slow down its development. It's also beneficial for caregivers who absorb a lot of the stress," said Ms. Scott. "I'm excited to partner with the organization and do what I can to help fight the disease."
About the Woman and Alzheimers Inititative
The Alzheimer's Association, National Capital Area Chapter is inviting women who care about Alzheimer's and its impact on women and their families to "Get Engaged!" Their three-year goal is to connect with 5,000 community-minded women to actively help fulfill our vision to create a world without Alzheimer's. This initiative will help women to find out about and have access to vital programs and services that can help them in their caregiving journey and in their personal well-being. It also will bring together women from all walks of life as advocates, volunteers, champions, and donors raise public awareness and concern about Alzheimer's.

About Pearl Fine Teas

Pearl Fine Teas, owned and operated by Elise E. Scott, Chief Leaf, sells premium, limited edition and rare loose leaf teas along with custom blends. They excel at customer service, education, entertaining their clients with information about the world of tea and are deeply passionate about converting as many people as they can into tealovers. Their blog, TeaLove®, was launched on August 2008 and has received national attention for its posts on tea and politics. They also twitter daily about tea and are active on Facebook
Twitter: http://www.twiter.come/pearlfineteas

About the Alzheimer's Association

The Alzheimer's Association is the leading voluntary health organization in Alzheimer care, support and research. Since 1980, the Alzheimer's Association has been providing information, education and support to those diagnosed with Alzheimer's and their families and caregivers. As part of a nationwide network of chapters, the Alzheimer's Association, National Capital Area Chapter serves Northern Virginia, Suburban and Southern Maryland, and the District of Columbia. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer's. For more information, visit:


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